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Board delays decision on Yellow Pages pilot; controller to analyze economic and jobs impacts by May 10
Summary
The Board of Supervisors continued an ordinance establishing a three‑year pilot to limit mass distribution of Yellow Pages phone books and to require an opt‑in for households. The board asked the Controller's Office to prepare a focused economic analysis and scheduled the item for continued hearing on May 10, 2011.
The Board continued consideration of an ordinance to establish a three‑year pilot limiting unsolicited distribution of Yellow Pages phone books and creating an opt‑in system. President Hsu (sponsor) described the proposal as intended to reduce environmental waste and give consumers a choice about receiving directories. The board agreed to continue the item to May 10, 2011, so the Controller’s Office can provide a targeted economic assessment of likely job and business impacts.
Why it matters: The item drew unusually broad public input and intense debate at committee and before the board. Supporters framed…
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