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Show Low Chamber reports membership growth, expanded events and visitor-engagement efforts
Summary
The Chamber of Commerce reported membership gains, higher digital visitor numbers, new board appointments and several upcoming community events; leaders said the organization finished 2024 "in the black" and launched a business liaison group.
The Show Low Chamber of Commerce told the city council that membership and digital engagement rose sharply and that the organization is expanding events, business outreach and visitor marketing.
Chamber Executive Director Matt Brewer said the tourist information center (TIC) saw more than 3,000 in-person visitors in 2024 and that the Chamber’s website recorded about 54,000 visitors with nearly one million social media views across platforms. “We are up to 361 members. As of today, we added two more,” Brewer said. He reported a 99% member retention rate year over year and said the Chamber finished 2024 “three grand in the black with a balance of $27.05 between both of our checking accounts,” a phrase Brewer used when presenting the year-end finances.
Brewer announced a new executive board and three additional board members, naming Kathy Huling (president), Kyle Beecroft (vice president), Darius Gibbons (secretary) and Cassie Bryant (treasurer). He said the Chamber will reinstate Chamber Ambassadors to boost member engagement and has launched a business liaison committee chaired by Steve North to visit member and nonmember businesses and identify opportunities.
Planned 2025 activities included business classes with SBDC and NPC, Solo Days (two-day event with music and artists in June), the Big Biz Expo, monthly ribbon cuttings, a new Solo Music Festival in the fall, and a visitors/relocation guide produced with Maverick Magazine to promote Show Low in Valley Metro areas.
Council members praised the Chamber’s direction and volunteers; the mayor and others noted increased event activity and community outreach.
No council action was required; the presentation was informational.
