Get Full Government Meeting Transcripts, Videos, & Alerts Forever!
Get email alerts on the Economic Development topic
No spam. Unsubscribe anytime.
Council approves Clarity of Place to lead 5‑year Visit Broken Arrow strategic plan
Summary
The council approved contracting Clarity of Place (with Kimley-Horn as a partner) to develop a five-year tourism strategic plan paid from tourism-reserve funds; staff said the firm offered data access and community engagement tools.
Broken Arrow's council approved staff selection of Clarity of Place as the consultant to prepare a five-year strategic plan for Visit Broken Arrow.
Mikayla, the city's tourism staff lead, told the council the city received 12 proposals in response to a request for proposals and interviewed four finalists. She said Clarity of Place proposed a methodology and data access the city favored, is partnering with Kimley-Horn on the project, and offered fees toward the lower end of the range the city received.
Councilors asked whether the consultant would provide marketing and campaign ideas tied to upcoming assets, including the amphitheater. Mikayla said the scope includes recommendations on marketing campaigns, target audiences, and how new attractions should influence visitor strategies. She also confirmed the contract fee will come from tourism reserve funds.
A motion to approve the consultant selection carried after a motion and second and a roll call; staff will finalize the scope and begin stakeholder engagement, including hoteliers, amphitheater representatives and the tourism board.
