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Leavenworth Convention & Visitors Bureau reports steady visitor numbers and marketing activity
Summary
The Leavenworth Convention & Visitors Bureau presented 2024 visitation and marketing metrics, reporting roughly 207,000 unique visitors, increased hotel occupancy and ongoing promotion work; the bureau said it will continue event and tourism coordination and invited city assistance with outreach for World Cup-related activities.
A representative of the Leavenworth Convention & Visitors Bureau (CVB) delivered a semiannual report summarizing tourism indicators, marketing activity and upcoming events.
The CVB representative said 2024 saw about 207,000 unique visitors and roughly 500,000 total trips; average length of stay was about 2.5 days and the largest visiting age group was 45'to'64. The bureau reported an average hotel occupancy rate of 68.3% for 2024 (above the Kansas state average cited at about 52'53%) and said lodging and downtown attractions remain major draws.
Marketing and outreach: the CVB representative said the bureau distributed nearly 11,000 printed visitor guidebooks in 2024 and reported strong website referrals from the Kansas Office of Tourism. The bureau uses print and digital advertising, social media channels and event promotion to attract visitors. The CVB also described the "Explorer Leavenworth Passport" program and a new QR-tracked "hometown proud" signage campaign with trackable landing pages.
Events and partnerships: the CVB representative said the bureau supports local events, group tours and conferences and noted coordination around the Kansas City World Cup planning and regional tourism efforts. The bureau also confirmed partnerships with state tourism programs (including the Sunflower Summer program) and noted that two local museums participated in the statewide program last year.
Why it matters: The CVB argued that tourism and group visitation generate transient-guest-tax revenue and direct local spending (the bureau cited group-meeting direct spend of about $127,008.39 for recent events). The bureau asked city support for continuing partnerships on major events and on bringing state-level mobile visitor resources to local events when feasible.
Provenance: Topic introduction: CVB presentation beginning and table-of-contents overview (transcript block at 3409.91 seconds). Topic finish: "So if there's any questions, I'd be happy to see if I can answer or at least get back to you on it." (transcript block at 4570.89 seconds).
Speakers cited: CVB representative (presenter); Scott and other city staff briefly referenced during Q&A.
