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United Soccer League signs LOI to explore pro soccer team and stadium in Santa Rosa
Summary
The United Soccer League and City of Santa Rosa signed a 12-month letter of intent to explore a USL professional club and a multipurpose 5,000-seat stadium. USL and state economic-development representatives told council they view Santa Rosa as an under-served soccer market with strong demographics and regional potential.
The City of Santa Rosa and the United Soccer League (USL) announced Tuesday that they have executed a letter of intent (LOI) giving the league an exclusive 12‑month window to negotiate expansion into Santa Rosa, including siting and financing options for a multipurpose stadium and associated development.
Gabe Osborne (Planning & Economic Development director) and Scott Adair (chief economic development officer) briefed council on USL’s recruitment interest, describing a process that would identify suitable sites, explore private and public financing, evaluate league placement (USL Championship or League One for men; USL Super League or Western league for women), and—if a deal is viable—lead to a development agreement and stadium ownership and operations framework.
USL officials said they see Santa Rosa as a favorable market because of its population, a relatively young median age, a high concentration of soccer fans in the region’s media market, and limited nearby professional competition north of the Bay Area.…
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