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Park board highlights new VisitGalveston website, trade outreach, cruise and sports tourism push
Summary
Park board staff told the Galveston City Council and Park Board trustees April 16 that a refreshed VisitGalveston website, expanded travel-trade outreach, cruise partnerships and renewed focus on sports tourism are central to goals for fiscal 2025–26.
The Park Board of Trustees and Galveston City Council heard a presentation April 16 on VisitGalveston’s marketing work, including a March website refresh, new analytics tools and outreach to travel trade, cruise lines and sports-event organizers.
Park Board tourism director Tony Lyle described the updated site as the organization’s most valuable marketing asset and said team added a 3D drone "canvas" and a multilingual AI concierge to help visitors research trips and convert visits into bookings. "It's our most valuable marketing asset," Lyle said. He also said the board offers free partner listings to tourism-related businesses and maintains webcams that are the site’s most-viewed pages.
The presentation included a new tourism economic-impact dashboard that staff said will display lodging occupancy, ADR (average daily rate), RevPAR and cruise calendars. "If you wanna look at that…
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