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Board signals support to draft external marketing RFP for Little Rock School District communications
Summary
Board members and staff discussed issuing an RFP to evaluate and support the district’s communications, branding and digital strategy. Staff will draft the RFP for future board consideration; no contract was awarded at this meeting.
Board members on April 10 discussed whether to put out a request for proposals to assess and support the Little Rock School District’s communications, marketing and branding work. The board conversation ranged from support for a formal RFP that would include an assessment phase to suggestions for low‑cost, volunteer‑driven options and careful budgeting.
Pamela Smith, the district’s executive director of communications, briefed the board on the department’s current activities — including social media, Spanish‑language messaging, direct mail, geo‑fencing and media relations — and said the department already runs a number of outreach and bilingual programs with a small staff. Smith and staff described prior…
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