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New Era’s proposed flagship at 300 Lafayette draws opposition to large interior‑facing digital screens and illuminated soffits
Summary
Representatives for New Era presented a signage and AV program for a flagship at 300 Lafayette that includes multiple interior‑facing digital screens — most prominently a 22‑foot‑wide vestibule display — and a mix of canopy, blade and pin‑mounted signs; committee members and neighbors raised safety and light pollution concerns.
Representatives for New Era presented a signage and interior‑facing AV program for the company’s new flagship at 300 Lafayette Street, including multiple interior‑mounted digital screens visible from the street and several illuminated canopy and halo‑type signs on the building’s three primary façades.
Why it matters: The largest proposed element is an interior‑mounted, video‑capable panel above the entry vestibule that applicants described in drawings as roughly 22 feet wide and set back from the glazing. Committee members, board members and public commenters raised safety and streetscape concerns — particularly about the visual…
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