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Gymshark flagship proposal draws neighborhood pushback over rooftop events structure and window halo lighting
Summary
Architects for a Gymshark flagship at 11 Bond Street presented plans for a rooftop terrace structure, rooftop mechanical screening and a signage program that includes halo window lighting and transparent interior screens displaying the brand name.
Architects for a Gymshark flagship at 11 Bond Street described a proposal that would add a non‑visible terrace structure set back from the street line, replace terrace paving, integrate modest additional rooftop mechanical units behind screening and install a multi‑element signage program including blade signs, halo‑lit pin‑mounted letters and transparent interior screens on upper windows that would display the Gymshark name.
Why it matters: Residents who live across Lafayette Street and on adjacent blocks raised sustained objections to the proposals’ nighttime lighting and use of the rooftop terrace for presentations or…
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