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Ferrari retail proposal in SoHo draws committee concern over modern metal recladding and banner signage
Summary
Design representatives seeking approval for a Ferrari branded retail store at 92 Prince Street presented plans to reclad the 1998 building in two‑tone metals and curved glass and to install banners and signage, prompting committee concern over scale and streetscape impact in the SoHo Cast‑Iron Historic District.
Design representatives seeking approval for a Ferrari branded retail store at 92 Prince Street presented plans to replace the building’s painted‑metal cladding and storefront infill with a two‑tone metal system, curved glass recesses and modest signage, including vertical banners. The applicants described the design as a refinement of the non‑historic 1998 building’s existing two‑plane metal concept.
Why it matters: The property sits in the SoHo Cast‑Iron Historic District and abuts landmarked…
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