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Planning commission backs code change to add three freeway billboard sites to municipal code

2939490 · April 9, 2025
AI-Generated Content: All content on this page was generated by AI to highlight key points from the meeting. For complete details and context, we recommend watching the full video. so we can fix them.

Summary

Jurupa Valley planning commissioners voted to recommend a zoning code amendment that incorporates three approved freeway billboard locations from the District at Pedley/Jurupa Valley specific plan into the city's municipal code and clarifies the permitting process; staff said the project is exempt from CEQA under the common-sense exemption.

Jurupa Valley planning commissioners voted to recommend that the city council adopt an amendment to the city's zoning code to add three approved freeway billboard sites and update related permitting language.

The principal planner, Rob Gonzalez, told the commission the amendment incorporates three freeway signs that were approved as part of the District at Pedley specific plan and updates the municipal code so the approved locations and administrative procedures are consistent with that specific plan. Gonzalez said the code changes also replace pinpoint locations on the existing overlay map with broader overlay areas along major corridors, incorporate editorial updates (including renaming the Planning Department to Community Development Department) and clarify the inventory reporting process.

The ordinance would amend the Jurupa Valley Municipal Code (cited in staff materials as Section…

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