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EDP annual report: website traffic, 51 BRE visits and 29 RFIs; board accepts presentation with one abstention
Summary
The Denton Economic Development Partnership board received the EDP annual report covering marketing metrics, business retention and expansion (BRE) activity, industrial and office market stats, and a rise in RFIs for potential relocations. The board accepted the presentation; one member abstained.
Jamie Adams, representing the Economic Development Partnership, presented the EDP annual report at the board's April meeting, highlighting marketing growth, business retention activity and a surge in state and regional business leads.
Adams said the partnership's website users rose from roughly 3,200 monthly users in 2023 to about 58,600 users per month in 2024, with average monthly pageviews near 12,000 (an 83% year‑over‑year increase). Email engagement was strong, Adams said, with a 54% open rate and a 16% click‑through rate, both well above industry averages.
Business retention and expansion (BRE): The EDP exceeded its BRE visit target, conducting 51 visits against a 40‑visit goal. Adams said 8 businesses indicated plans to expand, 12 expressed…
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