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Commission approves one-year pilot for temporary community street banners at Hermosa sports park
Summary
The commission approved a one-year pilot to allow temporary banners at Vista Hermosa Sports Park entrances aimed at nonprofit and partner event promotion; staff will return after one year with usage and community feedback.
The San Clemente Parks and Recreation Commission voted unanimously to approve a one-year pilot program to permit temporary, community-oriented banners at select entrances to Vista Hermosa Sports Park.
Beaches, Parks and Recreation Director Samantha Wiley presented the program and said the pilot aims to provide nonprofit and partner groups an affordable, streamlined option for short-term event promotion. Wiley said the proposed banner panels would be smaller than the large El Camino Real banners the city already administers; the pilot banners would be about 24 square feet (roughly 6 by 4 feet) and are intended for short runs (initially one week, with an option to buy an additional week for $25, and a two-week maximum under the proposal).
Wiley described two proposed locations at the sports park and two hanging-position options at each location; maintenance staff recommended an option that tucks the banners closer to existing poles. Staff showed comparative programs in neighboring communities and estimated the location would generate substantial impressions near a high-traffic corridor (staff cited an impression estimate of roughly 84,000 people per month for the area). She said fees would be set lower than the large El Camino Real banners (which staff said run about $1,000 each) and that the city would charge a modest hanging fee; organizations would pay banner production and hanging fees.
Why it matters: commissioners heard the proposal as a way to reduce proliferation of lawn signs, give local sports and partner groups an affordable outreach channel and concentrate messages to key locations. Commissioners asked about visual obstruction of park entrances, banner sizing and pole permanence; staff said poles could remain in place and banners would be managed and scheduled so multiple groups could be accommodated during busy weekends.
The commission passed the staff recommendation and directed staff to implement the pilot and return in one year with a report on how many banners were hung, user feedback and community comments.
Ending: The pilot is approved for one year; staff will report back to the commission with usage statistics and public feedback before the commission considers expansion to additional sites.
