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Council agrees to waive $19,500 indirect cost for Hermosa Beach Open; rejects immediate city ownership this year
Summary
The City Council on April 8 told the Hermosa Beach Open promoter the city will not transition the event to a city‑owned model for 2025 but unanimously agreed to waive the event’s outstanding indirect-cost fee of about $19,500.
The City Council on April 8 told the Hermosa Beach Open promoter the city will not transition the event to a city-owned model for 2025 but unanimously agreed to waive the event’s outstanding indirect-cost fee of about $19,500.
A staff presentation summarized two possible approaches: (1) a long‑term agreement in which an outside promoter (Day at the Beach Events) retains production responsibilities while the city issues permits and enforces safety and operational compliance; and (2) a city‑owned event model in which the city controls marketing, sponsorships and event format and retains title over the event name and revenues.
Why it matters: The promoter and a number of council members said consistent local ownership of the Hermosa Beach Open would protect the event name and help sustain the tournament as a…
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