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Athletic department unveils new district brand guide, discusses helmet policy and expands junior-high girls wrestling
Summary
Easton’s athletic department presented a new branding guide that modernizes the Bulldog marks, discussed a proposed policy allowing parents to purchase football helmets subject to district procedures, and announced a plan to convert one junior-high wrestling team into an official girls team.
The Easton Area School District athletic department presented a new branding guide to standardize logos and marks across the district, discussed a proposal to allow parents to purchase football helmets, and described an upcoming change to the junior‑high wrestling structure to create a feeder program for girls.
The athletic director described multiple cleaned-up marks — a new block-E wordmark built from the historic Block E, full and head-only Bulldog marks, and a circular badge that incorporates elements of Easton’s city flag. “The arch with its keystone is built into the jawline of the Bulldog logo,” the athletic director said, explaining design choices meant to tie the mascot to local identity and make the artwork reproducible for modern embroidery and printing.
Board members asked how organizations should obtain files. The athletic director said high-quality files will be provided by the district, and groups should contact the athletic office for official art; the district does not hold a registered trademark on the mark, he said.
Equipment policy: the athletic director said the district will present an agreement allowing parents to purchase football helmets if they choose, under a supervised reconditioning protocol. “The difference being in the end when someone graduates or withdraws from Eastern High School, then they can take that piece of equipment with them,” he said. The agreement has been reviewed by the district solicitor and will be brought for board approval at a future meeting.
Girls wrestling: to accommodate growth in girls wrestling, the junior-high program will convert one of its boys junior-high teams (previously the white team) into an official junior-high girls team. The department said the move preserves opportunities on the boys’ side (varsity, JV, junior high) while aligning girls programs with the same structure.
Ending: the district said finalized logo files and the branding guide will be posted and made available to vendors and booster organizations; the helmet agreement and related athletic items will be on a future board agenda.
