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Travelzoo reports high engagement for sponsored Moab gallery; board asks for click-level data on Contour links
Summary
Travelzoo presented results of a $25,000 sponsored gallery promoting winter travel to Moab and nonstop Contour Airlines service from Phoenix. The airport board requested additional detail on outbound clicks and Contour-specific bookings and discussed linking to Arches National Park in the content.
Travelzoo representative Andrew presented a campaign report to the Grand County Airport Board, saying the publisher ran a $25,000 sponsored gallery promoting winter travel to Moab and drawing attention to Contour Airlines’ nonstop Phoenix service.
"We were working on building awareness from Moab, communicating the nonstop flights and inspiring travelers to plan and book travel," Andrew said during his presentation, explaining the campaign lived on Travelzoo’s website, in targeted email sends and on social channels.
Travelzoo reported it exceeded contracted reach: about 1.6 million email impressions, roughly 300,000 social impressions and 300,000…
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