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Calistoga council approves five-year destination marketing agreement with Chamber of Commerce
Summary
The Calistoga City Council approved a five-year, performance-tied agreement with the Calistoga Chamber of Commerce to continue destination marketing and welcome-center services, authorizing roughly $566,500 in year-one funding and a TOT-linked formula for years two through five with a 60-day termination clause.
The Calistoga City Council on April 8 approved a five-year renewal with the Calistoga Chamber of Commerce to provide destination marketing and operate the city’s welcome center, with annual compensation tied to the city’s transient occupancy tax (TOT) receipts.
The agreement authorizes a first-year payment of $566,496 and makes compensation for years two through five subject to a quarterly true-up tied to annual TOT changes, capped at a 3% annual adjustment up or down. The contract includes a 60-day termination clause and requires the chamber to maintain the welcome center seven days a week except for certain holidays.
City officials and the chamber framed the contract as an investment in the city’s primary tourism revenue stream. Assistant City Manager Salaya told the council the proposal is performance-based and clarifies the city’s policy on developer and service fee responsibilities while noting…
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