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City proposes 15‑year Hillcats franchise and $5.25M stadium upgrades, recommends ending Hillcats' broad tax exemption
Summary
City staff recommended a new 15‑year franchise with the Lynchburg Hillcats, a $5.25 million stadium upgrade funded in part by admission (amusement) tax revenue and an amendment to city code to limit the municipal admissions exemption to youth athletic events.
City staff told the council on April 8 that they have negotiated a proposed 15‑year franchise agreement with the Lynchburg Hillcats ownership group and proposed a related package of stadium improvements funded largely from revenues generated by the team’s operations.
Under the proposal staff described, the new franchise would run 15 years (beginning to overlap the final year of the existing franchise), require the team to pay rent and certain fees, increase the annual stadium maintenance reserve from $100,000 to $150,000, and generate revenue to support a more than $5.25 million upfront investment in fan amenities at Bank of the James Stadium.
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