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Lancaster approves $1.25 million "Shop, Drive, Earn" incentive program to boost local spending
Summary
Council adopted Resolution 25-15 to fund a vehicle-purchase rewards program tied to the city's Open Rewards app, with $1,000,000 going into user rewards and $250,000 for marketing; council voted unanimously.
Lancaster City Council voted unanimously to adopt Resolution 25-15 and launch the "Shop, Drive, Earn" economic incentive program, directing $1,250,000 toward rewards to encourage vehicle buyers to spend in city businesses.
The program will issue $175 in Open Rewards app credits for customers who purchase or lease a new vehicle from a Lancaster dealership and $100 for purchasers of used vehicles. Staff said $1,000,000 of the allocation will be loaded into the app for user rewards and $250,000 will fund program…
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