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Bryan council weighs placement of two logos on Chick Lane elevated storage tank

2900952 · April 8, 2025
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Summary

At a City of Bryan workshop, Public Works staff asked council members to choose orientations for two logos on the new Chick Lane elevated storage tank. Staff recommended placement emphasizing visibility from Leonard Road and the Expo Center corridors.

Public Works Director Jason Barfner asked the Bryan City Council at its workshop to choose where two city logos should be placed on the Chick Lane elevated storage tank, saying staff needs direction on orientation and angles before finalizing the design.

Barfner said the council previously selected the two images — a “City of Bryan” logo and a “Birthplace of Aggieland” logo — and that the remaining decision is which directions those two logos should face. He told the council he had driven the nearby corridors and "I really couldn't see the tower," warning that terrain and trees limit distant visibility and that the most consistent viewing corridor is Leonard Road.

The staff presentation included a map showing the tank location relative to John Sharp Parkway, Harvey Mitchell Parkway, Leonard Road and Villa Maria Drive. Barfner explained that, because of the tower's length, the two logos would be placed roughly 80 degrees apart and asked whether the council had a preference for which logo faces specific approaches.

Council members discussed prioritizing visibility for out-of-town visitors arriving for events at the Brazos County Expo Center and for daily traffic on Leonard Road. One council member said she preferred the City of Bryan logo on the side with the most eye-level exposure and the “Birthplace of Aggieland” logo toward the John Sharp/Expo approach; Barfner noted visibility would be best from Leonard Road and in the Villa Maria/Walmart area but limited from John Sharp Parkway because of terrain.

Barfner said staff can adopt the council's directional preference or select the final orientation if the council declines to choose. There was no formal vote; the council signaled general agreement with prioritizing exposure from Leonard Road and the Expo Center approach and asked staff to finalize the placement accordingly.

Council members asked staff to return if the proposed orientation produced an unexpected visual effect once mocked up. Barfner said staff will proceed with a final layout to reflect the council's preference and report back if adjustments are needed.