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Discover the Palm Beaches presents visitor growth, hotel pipeline and county tourism master plan to council
Summary
Representatives from Discover the Palm Beaches updated the Boca Raton City Council on 2024 visitation statistics for the city and county, hotel pipeline projections and a countywide tourism master plan that will include a June visioning workshop.
Representatives of Discover the Palm Beaches briefed the Boca Raton City Council on April 7 about visitation figures for 2024, the hotel development pipeline and a countywide tourism master plan that will include public visioning in June.
Gustav Bridal, senior vice president of research, told the council Boca Raton received about 1.35 million visitors in 2024, a year-over-year increase of just under 4 percent; Palm Beach County overall grew about 4.6 percent. Bridal said the Boca Beach Club’s partial closure for renovation had some impact on local…
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