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Discover The Palm Beaches reports modest visitor growth for Boca Raton, previews tourism master plan
Summary
Discover The Palm Beaches presented 2024 visitation data for Boca Raton, minor hotel performance changes and a countywide tourism master plan that will include a June visioning workshop; the organization said tourism promotion drives economic impact and jobs.
Representatives from Discover The Palm Beaches presented visitation and hotel performance numbers for Boca Raton and outlined the organization’s countywide tourism master planning process at the April 7 council workshop.
Senior vice president Gustav Weibel reported Boca Raton received about 1.35 million visitors in 2024, a nearly 4 percent…
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