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Visit Bend reports flat lodging‑tax revenue, outlines marketing ROI and $561,000 in community grants
Summary
Visit Bend told BDAB that lodging‑tax receipts were essentially flat year‑over‑year through January, detailed marketing returns on ad spend, described grant awards totaling $561,000 for local stewardship projects and previewed plans to re‑enter strategic summer marketing and grow group sales.
Visit Bend presented a midyear update to BDAB April 7, reporting essentially flat transient lodging tax collections year‑over‑year through January, outlining marketing outcomes and awarding about $561,000 in destination stewardship grants for community projects.
Visit Bend executives described how the transient lodging tax operates in the city: the local tax rate is 10.4% on stays shorter than 30 days and the city retains roughly 65% of the revenue for its general fund. Visit Bend said the city’s share was just over $8 million in the most recent fiscal year and that total lodging tax collections for the city were roughly $14.3 million for the same period.
Staff presented key performance metrics: a 12‑month blended hotel occupancy of about 62.1% for the city, roughly flat lodging tax collections (down…
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