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Tourism director warns Canadian cancellations and tariff-driven uncertainty could cut inbound visits; domestic demand may partially offset losses
Summary
The Maine Office of Tourism told Appropriations it is watching a sharp drop in anticipated Canadian visitors after recent tariff announcements and that the agency is shifting marketing and targeting to shore up domestic drive markets and air-connected markets.
The Maine Office of Tourism told the Appropriations Committee that recent trade tensions and tariff announcements have created a downside risk to international and Canadian tourism to Maine, and the office is shifting marketing strategies to protect the summer season.
“We're looking at about a 20% to 25% decrease in that visitation right now,” Carol Ann Walletta, director of the Maine Office of Tourism, said of Canadian visitors to Maine. She told the committee that Canada accounts for…
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