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Council adopts Main Street strategic plan to guide downtown revitalization
Summary
Brigham City Council adopted a strategic plan developed with the state Main Street program to guide downtown redevelopment, prioritize arts and culture as the transformation strategy and outline short- and long-term actions including a possible future full-time manager.
The Brigham City Council on April 3 adopted a Main Street strategic plan intended to guide downtown revitalization and prepare the city to pursue further state Main Street resources.
Paul Larson, who helped prepare the plan, told the council the strategy complements the city’s general plan and focuses on a short-term/long-term framework and a transformation strategy centered on arts and culture.
“The plan is divided into kind of two broad categories, short term and long term goals and objectives,” Larson said, and he described the Main Street “four-point” approach — economic vitality, design, promotion and organization — that structures the recommendations.
Short-term actions listed in the plan include creating and maintaining a business inventory, a “10-10-10” business-mix analysis (an aspirational mix of food, specialty retail and businesses open after 6 p.m.), a newsletter and improvements to the plaza in front of the courthouse to encourage activity.
Long-term ideas include recruiting missing business types, implementing an arts and cultural district, streetscape improvements and hiring a full-time Main Street manager to reach accredited status. Larson described a likely path in which the program grows into a 501(c)(3) with a governing board and a manager and noted state grant programs such as the Revive and Reuse grant are now available for qualifying property owners.
Councilmembers praised the plan and recognized the volunteer effort that underpinned it. The council voted to adopt the resolution ratifying the strategic plan.
Votes at the meeting were recorded as an affirmative action and the resolution passed; the transcript shows the council adopted the strategic plan after a motion and second and a roll-call vote.
