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City Council recognizes community emergency preparedness campaign, unveils 60-second PSA
Summary
The City Council observed a short public-service announcement and recognized corporate and community partners who participated in an emergency preparedness campaign, honoring contributors including Screen Actors Guild, Isuzu and actor David Leisure.
The Los Angeles City Council on Wednesday recognized participants and corporate partners in a community emergency-preparedness campaign and viewed a 60-second public-service announcement urging household readiness for disasters.
Councilmember Bernstein and Emergency Preparedness Department staff introduced the recognition and called forward partners from the Screen Actors Guild, Isuzu Motor Corporation and other sponsors. The council played a 60-second PSA that advised families to prepare emergency plans, assemble nonperishable food, water, medications and pet supplies, and secure large freestanding items to reduce injury risk. The PSA closed with the line: “Emergency preparedness. It’s an LA thing.”
Actor David Leisure, who participated in the PSA, accepted recognition at the podium and thanked the city and the agencies involved. “I am pleased and proud to be a part of this,” Leisure said, noting the scale of volunteer work and the Screen Actors Guild’s involvement.
Councilmembers praised the campaign’s multilingual reach and public engagement. One councilmember noted the PSA also included Spanish-language materials and subtitles, citing the importance of reaching Los Angeles’s diverse communities.
What’s next: Councilmembers encouraged continued outreach and distribution of preparedness materials; staff and partners will continue to coordinate PSA airing and multilingual materials.
