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Waconia district unveils kindergarten marketing video as part of enrollment campaign
Summary
District communications staff previewed a new kindergarten promotional video and described a three-pronged marketing plan — direct mail, digital advertising and video — aimed at supporting enrollment.
District communications staff presented a brief update on a new marketing push that includes a short kindergarten promotional video produced by Captivate Media and a broader three-pronged marketing strategy combining direct mail, digital outreach and video content.
The communications presenter said the firm Captivate Media, founded by Jake Sturgis, produced the kindergarten video as the first in a series of short pieces. Planned follow-ups include videos highlighting the districts fine arts offerings, academic pathways at the high school (AP, College in the Schools, career-technical classes), and a teacher-appreciation video timed for Teacher Appreciation Week.
The kindergarten video featured short parent and staff remarks about curriculum, student routines, and social-emotional development. The communications presenter said the district will share the video on social media, embed it on the district website, and include it in school-to-home newsletters to encourage current families to share it with neighbors and prospective families.
Board members and staff said the presentation was a preview and a fuller departmental presentation will follow at a future meeting.
