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Willard council backs public contest to refresh city logo; design should include three peaks
Summary
Council members agreed to launch a public contest to redesign the Willard city logo, asking entrants to incorporate the town's three peaks; council discussed prize options and whether to redraw the existing emblem or commission a new design.
Willard City Councilors discussed options to update the city logo and agreed to run a public design contest that emphasizes the community's distinctive three peaks.
Discussion highlights:
- Several council members and staff said the existing logo appears pixelated when enlarged and some residents debate whether it shows an eagle or a seagull. Councilmembers recommended either redrawing the current emblem in a higher-resolution vector format or running a contest for a new design.
- Council asked that all contest submissions include the three peaks as a prominent element; staff will prepare sample guidance and produce a small shortlist of finalists for public input.
- Prize: Council discussed a modest prize to encourage participation; suggestions included a $100 gift card or other modest reward. The council also suggested providing recognition (e.g., display of the winning design on city materials) as part of the award.
- Use and format: Council asked staff to require vector file submissions so winning art can be scaled for trucks, signs and digital use without distortion.
Next steps: Staff will publish contest rules and a submission timeline and return to council with a recommended prize, judging process and sample guidance emphasizing the three peaks motif.
