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Communications director outlines website growth, ParentSquare use and chatbot pilot
Summary
The district's communications director reported rising website and social media metrics, increased ParentSquare adoption, a student-built chatbot pilot on the Mount Si site, and plans to support levy outreach with targeted mailers and video content.
Connor Laffey, the district's chief communications officer, reported metrics and new initiatives at the March 13 board meeting that show increased digital engagement and several pilot projects aimed at improving family access to information.
Laffey said the district launched a new website in 2023 and is approaching about 3 million views since launch. The communications team uses Monsido to maintain accessibility and site quality; the site quality score improved from 67% to the mid-90s after the relaunch. Social media metrics the director cited include roughly 6,800 followers across platforms and a reach of about 253,000 unique…
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