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Minnesota State trustees hear wide-ranging briefing on enrollment trends, recruitment and retention
Summary
Consultants and system leaders told trustees that Minnesota faces a projected decline in high‑school graduates, while for‑profit and large public institutions use data analytics and aggressive recruitment tactics; trustees discussed implications for recruitment, retention and use of AI.
Trustees and system leaders heard a two‑part presentation March 20 on trends shaping higher education, including demographic projections, recruitment strategies used by large online providers, and how colleges are using data analytics and AI to identify and retain students.
Dawn (presenter) and Liz, members of the consulting team brought back for the second session, described national enrollment shifts and system implications. Liz summarized new projections from the Western Interstate Commission for Higher Education (WICHE), saying Minnesota faces a projected 12% decline in high‑school graduates through 2041 and the Midwest is forecast to decline by about 16%.
“Because right now, we have a pool this big, and it's just going to get smaller,” Liz said, arguing campuses should refine recruitment and retention strategies to match a smaller, changing applicant pool. She highlighted a rise in multiracial and Hispanic graduates and a projected 26%…
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