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Hemet council hires North Star to lead city rebranding, votes 5-0
Summary
After an RFP and interview process, the council approved a contract with North Star to develop Hemet’s branding and community positioning for a not-to-exceed $92,000 scope, including community engagement, research and creative development.
The Hemet City Council voted unanimously on March 11 to award a city branding and marketing contract to North Star after a competitive request-for-proposal process and interviews.
Staff said the city received 21 proposals, interviewed five firms and recommended North Star based on experience, local work in Riverside County and cost. The contract is a not-to-exceed package to develop a strategic city brand, community engagement program, and creative materials.
City Manager and economic development staff told the council the…
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