Valley County reports rising website traffic, launches weekday content calendar

Mackenzie Kramer, presenting the public relations update to the Valley County Board of Commissioners on March 31, said the county website had 8,200 active users in the last 30 days and 25,000 page views, with assessor pages, webcams and the recreation strategic plan among the most-viewed pages.

Kramer said the recreation webcams and assessor pages were among the top pages, and she highlighted that the recreation strategic plan page—linked with a public-comment form—was the tenth-most visited page in the period she reviewed. "Spring is always a little slow, but on our website, in the last 30 days, we've had 8,200 active users, 7,200 of those are new," Kramer said.

Kramer reported social media engagement at 6.1 percent and roughly 12,000 impressions over the same 30-day window, up about 30 percent from the previous period. She said top-performing social posts included agendas, which draw local interest.

To boost outreach, Kramer described a new four-week content matrix that will produce posts Monday through Friday and rotate department topics so each major department appears at least once a month. Recreation content, she said, will appear weekly because conditions and safety information change frequently. Kramer said she wants to trial the calendar for 90 days and will coordinate monthly with departments to confirm planned topics.

Kramer told commissioners she will include emergency-management items such as updated evacuation zones in the calendar and will coordinate with agency staff. She also said she would reach out to Britney Brand about hazard-resilience surveys and the evacuation-zone landing page when it is ready.

Kramer addressed a question about her branding and contract status: she said her rebrand is a DBA and her original S-corp name is unchanged legally. She said the county has an MOU that is several years old and that updating contract documents is part of upcoming budget work.

Kramer said she will email the commissioners the content calendar and begin the posting schedule the following Monday. "So we're gonna kick this off today if that sounds good," she said.

Details noted by presenters and commissioners: the county's top web traffic origins included Boise, Nampa and the Treasure Valley, with out-of-area traffic from Phoenix and Salt Lake City also reported. Kramer emphasized that some content—such as chamber and extension office event postings—may be shared from partner channels rather than recreated by county staff to avoid errors and duplication.

Kramer concluded by offering to receive topic suggestions from commissioners by phone, text or email so she can include them in the calendar.