Get Full Government Meeting Transcripts, Videos, & Alerts Forever!
Business Santa Rosa to finalize annual report, begins strategic planning and data-driven marketing efforts
Summary
Board heard that Business Santa Rosa completed a draft annual report for 2024 data and will launch a strategic planning process and new data initiatives including a phase-two Canapass and continued passport campaigns; stakeholder engagement and a vacant director of sales post were discussed.
Board members received a progress update on the tourism annual report, the associated work plan and Business Santa Rosa's strategic planning efforts. A representative for Business Santa Rosa said a draft of the annual report is nearly complete but still requires fiscal tables and additional metrics before it will be ready for board review.
Why it matters: the annual report and work plan consolidate prior-year data and inform destination-marketing priorities, including how limited tourism dollars are directed to campaigns that produce hotel stays and visitor spending.
What staff and board said: - Annual report and work plan: Board and staff said Business Santa Rosa…
Already have an account? Log in
Subscribe to keep reading
Unlock the rest of this article — and every article on Citizen Portal.
- Unlimited articles
- AI-powered breakdowns of topics, speakers, decisions, and budgets
- Instant alerts when your location has a new meeting
- Follow topics and more locations
- 1,000 AI Insights / month, plus AI Chat
