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Nutrition-incentive pilots show demand and health impacts; advocates seek steady funding to expand Market Match and CalFresh fruit-and-vegetable benefits
Summary
Panelists described two incentive tracks—Market Match at farmers markets and a CalFresh fruit-and-vegetable EBT rebate at grocery stores—showing participants buy more produce and reporting health benefits; advocates urged stable multi-year funding to avoid on-off pilot cycles.
Two related incentive approaches received concentrated attention at the hearing: Market Match (California's farmers-market'based nutrition incentive program) and a CalFresh fruit-and-vegetable EBT supplemental benefit piloted at grocery stores.
Andy Nageries, chief executive of the Agricultural Institute of Marin and a leader in the California Alliance of Farmers Markets, described Market Match as a long-running statewide incentive program that doubles the value of CalFresh (EBT) dollars at participating farmers markets, mobile markets and community supported agriculture sites. Market Match tokens must be spent on California-grown fresh produce; Nageries said the program produced about $19.4…
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