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West Sacramento launches Small Business Accelerator, readies parking and marketing for A's games
Summary
City staff briefed the commission on a phased Small Business Accelerator grant program, marketing and parking tools tied to the A’s arrival, updated impact-fee incentives for infill development, and early steps toward a tourism improvement district.
City staff presented a status update on the Small Business Accelerator program and multiple preparations tied to the Oakland A’s move, including marketing, parking management, permit- and facade-related grants, and a pending tourism improvement district to measure visitor economic impact.
The Small Business Accelerator: phased grants and uptake
Megan (Economic Development staff) said the accelerator was rolled out in phases to manage workload. Phase 1 launched in a soft rollout in December and a full launch in January and includes four programs currently accepting applications: Food and Beverage Facility Enhancement (up to $15,000 per business), Small Business Permit Fee Assistance, Small Business Vandalism Relief, and a Strategic Marketing Program (the city set aside up to $100,000). Phase 2 is expected in spring and will add a Façade Improvement Program (up to $50,000) and a Tenant Improvement…
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