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House advances bill requiring 70% of state ad buys be placed through Vermont news outlets
Summary
The Vermont House advanced H.244 on March 26, a bill that would require state agencies to spend at least 70% of their annual advertising budgets through Vermont news organizations or Vermont ad agencies, with exceptions for tourism and certain job advertising.
The Vermont House on March 26 took up H.244, legislation that would require state agencies and departments to contract with Vermont-based news organizations or Vermont ad agencies for at least 70% of their annual advertising spending, excluding tourism and some out‑of‑state job recruiting ads.
The bill’s sponsor, identified in debate as the member from Charlotte, told colleagues the measure is intended to sustain local journalism by steering a portion of state advertising dollars to outlets that produce professionally reported local news. The bill would direct the Department of Buildings and General Services (BGS) to maintain a list of eligible local news organizations and to report annually to the General Assembly on the state’s advertising purchases.
Supporters argued the measure would boost local…
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