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Board approves Greenhouse Agency Q3–Q4 media plan to focus summer visitation
2777413 · March 26, 2025
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Summary
Visit South Padre approved Greenhouse Agency’s revised Q3 and Q4 media plan, concentrating marketing dollars on summer drive markets and adding social platforms to bolster visitation.
The Visit South Padre board approved Greenhouse Agency’s updated Q3 and Q4 media plan for the remainder of fiscal year 2024–25, a plan staff said refocuses spending to boost summer visitation.
Cindy Trevino, director of marketing for Greenhouse, described the updates as a refinement of a previously approved Zimmerman plan that had been spread across many channels.…
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