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Destination Lancaster outlines marketing efforts, finances and events in annual update
Summary
The city’s official tourism bureau, Destination Lancaster, presented its annual update covering marketing, a new booking engine, events strategy and a summary of the bureau’s recent finances.
Mark Hemstreet, executive director of Destination Lancaster, presented the bureau’s annual update to the City Council on March 25, describing marketing strategies, partnerships, website upgrades and recent financials.
Hemstreet said Destination Lancaster functions as the city’s official tourism bureau, funded by a tourism business improvement district that assesses a 3.5% fee on participating hotels’ transient stays. He told the council the organization was established in 2012 and renewed its term in 2017 and again in 2022.
Why it matters: Destination Lancaster’s work is intended to drive visitor…
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