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Communications director outlines strategy: website, surveys, radio and video to boost engagement
Summary
The district communications director presented a summary of outreach work including a new website, newsletters, an app, radio/podcast work, surveys informing message channels, and a recent communications award.
Brian Miller, the district’s communications and marketing director, presented the district’s communications strategy, highlighting a new website (launched Feb. 14), newsletters mailed to residents, continued growth in social media, an expanding podcast/radio partnership with the local Trojan station and use of video to boost engagement.
Miller said the district conducted a communications survey (July 2024) and other instruments that informed priorities: parents prefer email and text for different message types (email for general updates and academic progress; phone calls for emergencies; text for event reminders). He reported the district app has had over 5,000 downloads (about 600 this year) and described targeted outreach such as Spanish‑language community forums and recorded public forums posted online.
Miller also said the district recently won a PENSRA communications award for video testimonials and that video posts generated the highest social engagement. He summarized an audit of news coverage that showed roughly 70% positive coverage, 20% neutral and about 10% critical items year-to-date.
Board members asked about marketing and naming-rights work; Miller said an internal committee is preparing a relaunched program and a board presentation is expected in coming months. Miller invited questions and said he would bring more detail on proposed marketing/partnership changes to the board.
