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Travel Lane County reports $1.1 billion in visitor spending, outlines winter strategy and accessibility investments
Summary
Travel Lane County told the Cottage Grove City Council that 2023 visitor spending in Lane County exceeded $1.1 billion and described efforts to grow shoulder- and winter-season travel, improve accessibility and expand cycling routes connecting Cottage Grove to nearby communities.
Andy Vibora, vice president of stakeholder relations at Travel Lane County, told the Cottage Grove City Council that Lane County recorded about $1.1 billion in visitor spending for 2023 and that the destination-marketing organization is refocusing to soften a steep winter decline in tourism.
Vibora said the county had roughly 3.5 million overnight stays and about 2 million day visitors in the most recent 12-month reporting period, producing “about $1,100,000,000 in Lane County” visitor spending in 2023. He said accommodations typically account for roughly 22 to 25 cents of each visitor dollar and food and beverage about 40 to 45 cents.
The presentation stressed two development priorities: extending visitation…
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