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Visitor and Convention Bureau reports budget growth, outlines Denver air service campaign and summer events
Summary
The North Bend-area Visitor and Convention Bureau told the City Council its annual budget has grown since 2017, summarized lodging-tax splits, estimated a conservative advertising return on investment and previewed promotions tied to new daily Denver flights, a May conference and summer events.
The Visitor and Convention Bureau provided a semiannual briefing to the North Bend City Council on March 24, reporting growth in its budget, describing how lodging-tax revenue is split between taxing entities and the bureau, and outlining a series of advertising and events campaigns timed to new direct air service and regional conferences.
The bureau representative told the council, “When I started in 2017, our annual budget was about $360,000. We are now at 1.577 million,” and said that the increase is tied to lodging-tax growth and an expanded service area that now includes Coos County and Charleston-area lodging receipts. The representative said current collections are about 62% of budgeted income and about 45% of budgeted expenses to date.
The presentation framed tourism as an economic driver for local businesses and jobs.…
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