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Board of Adjustment denies request for larger digital sign at 5431 W. Loop 1604
Summary
The San Antonio Board of Adjustment voted 7-3 to deny a variance that would have allowed a proposed on‑premise digital sign to increase from a 75‑square‑foot digital maximum to 238 square feet at 5431 W. Loop 1604, with opponents citing driver distraction and gateway corridor standards.
The San Antonio Board of Adjustment on (date not specified) denied a request to increase the allowable on‑premise digital portion of a freestanding sign at 5431 West Loop 1604 from 75 square feet to 238 square feet.
The applicant, Raul Franco, sought a variance for the sign on behalf of Fortuna, saying highway construction and a new overpass have blocked the business’ visibility. "A digital sign unlike any traditional static box will give us a dynamic visibility we need to reach new clients," Franco told the board, and he said the business would reserve some display time for public service and emergency messages.
The request would have…
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