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County health plan presenters describe Asserta‑Frontier partnership, praise local program outcomes

2752191 · March 24, 2025
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Summary

Asserta Health and Frontier presented ongoing operations of San Patricio County's reference‑based pricing and direct primary care partnership, which county officials praised as innovative and valued by employees.

County officials heard a briefing on the county's health plan partnership with Asserta Health and Frontier, which county staff described as an innovative approach that couples reference‑based pricing with cash‑payment facilitation and primary care access.

Corben Ptasic, CEO of Asserta Health, said Asserta has served the county since 2016 and functions as a cash payment concierge and member support organization to reduce balance billing and secure competitive pricing for services. "We take all plan calls from your plan members. We take all calls from providers...focus on facilitating cash payment for services wherever possible," Ptasic said.

Bill, identified as the CEO of Frontier, described Frontier as a direct primary care provider that offers subscription‑style primary care access and said pairing primary care with cost‑effective claims payment can "turbocharge" savings and clinical outcomes. County leaders praised the program; the judge said employees report high satisfaction and that the county's program is among the more advanced seen by industry peers.

The presentation was informational; commissioners thanked presenters and asked no formal questions that changed policy. County officials indicated they may discuss expanding services with the vendor and county consultant in follow‑up meetings.