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JALCAR questions Liquor Commission emergency rule on beer labels; committee offers no formal objection

2728489 · March 21, 2025
AI-Generated Content: All content on this page was generated by AI to highlight key points from the meeting. For complete details and context, we recommend watching the full video. so we can fix them.

Summary

JALCAR discussed a Liquor Commission emergency rule narrowing grounds to deny beer labels allegedly advertising to children. Committee members questioned whether a $200,000 cost to a local brewery constituted the financial emergency standard; no formal motion or objection was made.

During the same JALCAR meeting, committee staff reviewed an emergency rule submitted by the Liquor Commission addressing beer-label approvals. Staff said the Liquor Commission created language to avoid automatically denying beer labels that include dessert imagery after several label denials that were perceived as ambiguous.

Staff described the Liquor Commission’s position that a local brewery…

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