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Waterford outlines enrollment campaign emphasizing new $30 million preschool and targeted outreach
Summary
Sarah Davis, the district’s director of communications, briefed the Board of Education on a multi-channel enrollment campaign that highlights Stepanski Early Childhood Center’s new $30 million facility, targets four audience groups and uses digital, print, billboard and community outreach.
At the board meeting, Sarah Davis, director of communications and community relations for Waterford School District, presented the "Today's Student, Tomorrow's Leader" enrollment campaign for the 2025–26 school year. She explained the district is a schools-of-choice district for preK, junior kindergarten, kindergarten and the STEM Academy; students in grades 1–12 must live within district boundaries to attend.
The campaign targets four audiences: (1) junior kindergarten and kindergarten (including schools-of-choice families), (2) the STEM Academy…
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