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Commission discusses activity guide updates, distribution and hiring notices
Summary
Commissioners reviewed the Parks and Recreation activity guide format, suggested clearer placement for hiring information and increased QR-code distribution; staff said the summer guide will publish May 1 and the winter guide November 1, and that in-house printing keeps direct printing costs low.
Parks and Recreation staff sought guidance from the commission on the department's activity guide layout, publication timing and distribution methods during the March 17 meeting.
Staff said the department produces a summer guide (published May 1) and a winter guide (published Nov. 1) and has added a QR code to the cover that links to the online guide. The guide is printed in-house; staff said doing so keeps direct printing costs minimal but adds to workload for already-limited staff.
Commissioners suggested several editorial and distribution changes: make the borough employment/hiring page easier to find (place it toward the back with a clear callout), add or emphasize contact information for outside organizations that run programs in borough facilities, include four-digit years where dates are presented (e.g., list November 4, 2024 rather than just "November 4"), and retain the QR code for easy mobile access. One commissioner recommended an index by sport or program to help readers quickly find offerings; staff said the guide is organized by facility and program category but could consider improved navigation.
Staff said seasonal schedule changes (for example public skate times or swim lesson schedules) are generally stable but that online verification is recommended because special events and lifeguard availability can change. Commissioners also recommended continuing the sticker program (placing guides in waiting areas with a sticker asking patrons to "please leave for the next person") as an effective distribution tactic.
No formal motion was required; staff said they would incorporate the commission's editorial and distribution suggestions into future issues.
