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Board tables Contour billboard design; travel council raises concerns about promoting airline amid reliability questions
Summary
The board tabled approval of a Contour-branded billboard and discussed digital advertising; members noted a $25,000 Contour contribution and travel council concerns about the carrier’s reliability but emphasized promoting current service to preserve air service.
The board reviewed one billboard space offered for Contour advertising on the airport’s north-end sign and decided to delay final approval until a design is provided.
Staff reported that Contour (the regional carrier serving the airport) has offered funds to place a message promoting daily flights to Denver and Phoenix but no final artwork had been submitted. Board members…
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