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Board tables Contour billboard design; travel council raises concerns about promoting airline amid reliability questions
Summary
The board tabled approval of a Contour-branded billboard and discussed digital advertising; members noted a $25,000 Contour contribution and travel council concerns about the carrier’s reliability but emphasized promoting current service to preserve air service.
The board reviewed one billboard space offered for Contour advertising on the airport’s north-end sign and decided to delay final approval until a design is provided.
Staff reported that Contour (the regional carrier serving the airport) has offered funds to place a message promoting daily flights to Denver and Phoenix but no final artwork had been submitted. Board members said they would task local partners (the travel council and airport staff) to finalize a design and cost estimate; a vendor quote for removing old vinyl, printing and installing a new insert was discussed and was approximately $2,100 based on a March estimate.
Members of the travel council raised concerns about whether the airport should promote a carrier with a widely discussed record of on‑time performance and cancellations, noting negative online reviews. Other members responded that promoting current scheduled service could help sustain the route by increasing ridership and that the board should weigh reputational considerations against the risk that a lack of promotion could make it harder to retain airline service.
The board also discussed broader digital advertising plans for airport display screens and agreed to coordinate any comprehensive advertising strategy with the incoming airport director. The billboard decision was postponed (tabled) until staff and travel council partners return with a proposed design and updated vendor quotes; no formal roll-call motion to table was recorded in the transcript.
