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Ojai Music Festival leaders highlight community programs, local ticket growth and free events
Summary
Artistic director Ara Guzelimian and Ojai Music Festival staff told the Ojai Arts Commission the festival has increased local engagement, detailed ticket-sales geography, and described free and school-focused programs tied to the June festival.
The Ojai Music Festival told the Ojai Arts Commission on a presentation that its recent work has focused on strengthening ties in Ojai while maintaining a regional and national audience.
Artistic and executive director Ara Guzelimian, speaking by Zoom, said the festival has shifted toward greater local attendance: "roughly 40% Los Angeles and Orange County, taken together… roughly 40% what I call 805… and then about 20% that's elsewhere in California," with the largest segment of the 805 audience coming from Ojai itself. Guzelimian said the festival’s board of 21 members now includes eight Ojai residents.
Guzelimian emphas…
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