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Jurupa Valley narrows city logo options; council asks staff to return with refined wheel and a branding‑iron concept
Summary
After a multi‑year, community‑driven branding process, staff presented a proposed logo that merges a wagon‑wheel motif and sun/rays; council members gave mixed reactions and directed staff to return with two polished options — a refined wheel and an alternate ‘branding iron’ design — for a final vote.
Assistant City Manager Michael Flabb presented the city’s latest branding proposal Thursday and told the council the design process had progressed through stakeholder meetings, focus groups, community surveys and earlier council study sessions.
Flabb said the recommended design merges elements council and survey respondents favored: a spoke/wedge motif symbolizing the city’s “community of communities” and a simplified sun/mountain suggestion. He told the council the proposal is meant to be a logo (for marketing and communications) while the city seal would remain for official documents.
Why it matters: Jurupa Valley’s current seal…
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